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Unformatted text preview: end users of American Well ? This means: Why would any constituent group change from its current behavior to using this service? 4. What are two key barriers to adoption of online healthcare? This means: What are some reasons there might not be a sufficient market for this offering? 5. If you were running American Well which, if any, new opportunities would you pursue and why? The exercise below is optional but may help your thinking and our class discussion On a separate piece of paper, draw American Wells current business model. This should lay out the flow of $s and services and clearly position American Well in the value chain. No words are needed other than labels....
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- Fall '11