Class #2 Ideas2011

Class #2 Ideas2011 - Connected Travel Media Beverages...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Session 2: Idea Generation Andrea Hershatter Entrepreneurship 436 New Venture Ideas Most executives, many scientists,  and almost all business school graduates believe that  if you analyze data, this will give you new ideas.  Unfortunately, this belief is totally wrong.  The mind can only see what it is prepared to see. ~ Edward de Bono 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Session 2: Idea Generation Andrea Hershatter Entrepreneurship 436 Opportunity Screens Shortage and Surplus Frustration and Gratification Transferal New Regulation Environment Change Technology Change Demographic Trend Fads
Background image of page 2
Session 2: Idea Generation Andrea Hershatter Entrepreneurship 436 Life Screens Industries, Products, and Markets Business Skills, Functional Experience Education Geographic Areas Friends, Clients, and Customers Sports and Art Daily Life
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Session 2: Idea Generation Andrea Hershatter 2011 Brilliant Categories
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
Background image of page 7
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Connected Travel Media Beverages Health Seniors Value Mobile StartUp Social Shopping Entrepreneurship 436 Session 2: Idea Generation Andrea Hershatter What is it? Who will want it? Why will they want it? How will you make money? 120 Seconds!! Your Pitch Entrepreneurship 436 Session 2: Idea Generation Andrea Hershatter Entrepreneurship 436 Together the team covers all the important bases and the whole is much greater than its parts. ~ Leonard R. Sayles Session 2: Idea Generation Andrea Hershatter Entrepreneurship 436 Team Management Working Environment Trust Time Management Delegation of Tasks Delegation of Roles Standards and Expectations Problem resolution Diversity Functional Background Contacts Abilities Selling the Team Unique Strengths Expertise Gap Identification...
View Full Document

This note was uploaded on 11/21/2011 for the course BUS 436 taught by Professor Andreahershatter during the Fall '11 term at Emory.

Page1 / 7

Class #2 Ideas2011 - Connected Travel Media Beverages...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online