BUS340_Spring10_Global & Social Marketing 2

BUS340_Spring10_Global & Social Marketing 2 -...

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Marketing Management BUS 340 Global & Socially Responsible Marketing
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Some Social Criticisms of Marketing High Prices Distribution, Advertising, Excessive Markups High Pressure Selling Planned Obsolescence
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Social Criticisms - Redlining Marketers are also accused of serving disadvantaged consumers poorly as: The poor are forced to shop in smaller stores where they pay more for inferior goods. “Redlining” occurs in disadvantaged neighborhoods by national chain stores, insurers, banks, and health care providers.
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National Obesity
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Consumerism An organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.
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Environmentalism An organized movement of concerned
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Unformatted text preview: citizens and government agencies to protect and improve people’s living environment. Environment Sustainability The Global Marketplace Major Decisions in International Marketing • Deciding Whether to Go Abroad • Deciding Which Markets to Enter • Deciding How to Enter the Market – Indirect Exporting, Licensing, Joint Ventures, Direct Investment • Deciding on the Marketing Program Cultural Considerations Marketing Topics • Marketing Frameworks • Environment • Segmentation & Targeting • Marketing Research • Pricing • New Product Development • Marketing Channels • Retailing • Advertising & PR • Branding • Direct & Online Marketing • Ethics & Responsibility...
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BUS340_Spring10_Global & Social Marketing 2 -...

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