BUS340_Spring10_Retailing12

BUS340_Spring10_Retailing12 - Marketing Management BUS 340...

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Marketing Management BUS 340 Retailing
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Retailing Retailing includes all the activities involved in selling goods or services directly to final consumers for their personal, non-business use.
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Types of Retailers The different types of retailers can be classified based on: The amount of service they offer. The breadth and depth of product lines. The relative prices charged. How they are organized.
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Types of Retailers Classification by the amount of service: Self-service retailers serve customers who are willing to perform their own “locate-compare- select” process to save money. Limited-service retailers provide more sales assistance because they carry more shopping goods about which customers need information. Full-service retailers usually carry more specialty goods for which customers need or want assistance or advice.
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Types of Retailers Retail classifications by product line: Specialty stores Department stores Supermarkets Convenience stores Superstores Service retailers
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Types of Retailers Relative prices classification:
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BUS340_Spring10_Retailing12 - Marketing Management BUS 340...

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