BUS340_Spring10_GroupAssignment

BUS340_Spring10_GroupAssignment - Marketing Management BUS...

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Marketing Management BUS 340 Group Presentation
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Goal Develop a marketing plan for an offering of your choice. Needs to be an existing company (non-fiction) Choose one: Market Penetration Market Development Product Development Diversification
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Purpose The purpose of this assignment is to actively engage you in the topics discussed in class, and provide an opportunity for applying the concepts. By applying these concepts you will develop a deeper understanding of the marketing process and the issues involved. This project is meant to be fun. It is not meant to be stressful.
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Teamwork Your work is in groups because much of your professional life (and personal too) will involve teamwork, where you negotiate the sharing of work, and also learn from each other. For each part of the assignment, it is expected that you will discuss the components and develop your ideas further through discussion in team meetings.
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In teams of five people: Choose a company
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BUS340_Spring10_GroupAssignment - Marketing Management BUS...

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