BUS340_Spring10_Marketing_Overview 2

BUS340_Spring10_Marketing_Overview 2 - Marketing Management...

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Marketing Management BUS 340 Marketing Overview
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Marketing Defined A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Old View: “Telling and Selling” New View: Satisfying Needs
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A Simple Model of the Mktg Process
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Needs, Wants, and Demands Needs: A state of felt deprivation including physical, social, and individual needs.
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Needs, Wants, and Demands Wants: Form that a human need takes, as shaped by culture and individual personality. What is demand?
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What is Demand?
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Marketing Offers Some combination of products, services, information, or experiences offered to a market to satisfy a need or want. Needs and wants are  fulfilled  through a marketing offer
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Example of a PSA Public Service Announcement
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A Market: Is the set of actual and potential buyers of a product, service, experience, or idea. These people share a need or want that
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This note was uploaded on 11/21/2011 for the course BUS 340 taught by Professor Manishtripathi during the Spring '10 term at Emory.

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BUS340_Spring10_Marketing_Overview 2 - Marketing Management...

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