Introduction

Introduction - Marketing Management BUS 340 Course...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Management BUS 340 Course Introduction
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
What is Marketing?
Background image of page 2
What is Marketing? Simple Definition: Marketing is creating and managing profitable customer relationships. Goals: Attract new customers by promising superior value. Keep and grow current customers by delivering satisfaction.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Marketing Process A Simple Model of the Marketing Process
Background image of page 4
History of Marketing Modern Schools Managerial school Consumer/buyer behavior school Social exchange school As long as there have been markets, there has been marketing
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Course Structure Who are our customers? What do they want? How to create value? How to enter/create markets? Which markets? What can we influence? How to compete? What products? How many? Brand management? How to coordinate? Can others help? What price? When to change? How to reach? What to communicate? Value creation Strategy Pricing Distribution ( Place ) Market Strategy Customers Competition Competencies Communication ( Promotion ) Product
Background image of page 6
Why Marketing?
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 16

Introduction - Marketing Management BUS 340 Course...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online