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Unformatted text preview: to enhance what is discussed in class. The testing in this class is geared towards the application of concepts learned in class, NOT in the memorization of terms. Study the cases, as material from the cases and the class discussion around the cases could be on the midterm. Sample Questions These questions are representative of the type of questions that might be on the midterm. 1. What is the difference between product mix width and product mix depth? 2. List two reasons given in class for the dip in sales that follows the spike in sales after promotion? 3. Give two examples of third-degree price discrimination. 4. What are two factors discussed in class that help with a successful market skimming pricing strategy? 5. Give an example of a Managerial Bound....
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- Spring '10