McBride Marketing Paper - McBride Marketing Paper BSA/310...

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McBride Marketing Paper BSA/310 University of Phoenix (online)
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The market research that I would undertake would be to find out the details that McBride Financial Services has to offer by reviewing their website on the internet. I would want to understand if McBride offers additional resources compared to other similar companies and then add this information to the marketing plan. It is always a good idea to bring out the highlights of any company or business in order to make them look better than the competition. The set-up of McBride’s Financial Services website would be an indication of understanding their method to obtaining new clients. When reviewing the company’s website and seeing what they have listed as a mission statement or to understand what the company’s focus is, it is at that time you can better determine what the business believes success is. If a company is looking for their customer’s success first rather than looking for the company to be profitable first then it is this company that will win more business long term. After reviewing McBride’s Financial
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McBride Marketing Paper - McBride Marketing Paper BSA/310...

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