Immersion Case - MiraeAsset TheNextGiantStepTowardChina...

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Mirae Asset The Next Giant Step Toward China Chen wei Long Huan Xu Ye Yu Mengjia
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Introduction Domestic Performance of Mirae Asset Overall Market Equity Fund Market RSP Market 33% 16% 40%
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International Presence of Mirae Asset Final Group
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Ø Become the second-largest economy in the second qua rter of 2010 Ø China is now the largest importer of Korean goods, accounting for over 20% of Korea’s total exports. Ø With China’s growth and demand for manufactured Products set to grow and contribute to a larger trade surplus, the prospects for Korea’s economy are bright. China is key to Korea’s exports China: An Emerging Superpower
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Key Issue Forming a Joint Venture How to operate its capital  in China’s market ?
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SWOT Analysis SWOT Analysis STRENGTHS WEAKNESSES OPPORTUNITIES THREATS SW OT Negative Positive Internal  factors External factors
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SWOT Analysis S W O T Strengths Ø Main strength leading equity investor  in emerging markets Ø Tangible resource : USD  102 billion of total assets;  USD 280 trillion market’s  total AUM Ø Intangible resource core values “Clients first,  Objectivity, Team play,  Citizenship”; culture;  standards Ø Organizational structure grown substantially;  business structure;  extensive network Ø HR  :  excellent leader;  youthful, dynamic and  skilled staff
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SWOT Analysis S W O T Weaknesses Ø A presence in relatively  few countries  Worldwide Ø Young; less  competitive power  than any other elder  asset management  companies
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SWOT Analysis S W
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Immersion Case - MiraeAsset TheNextGiantStepTowardChina...

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