AGABANG Final - 24/7 Group name: Members: Kristina, Long,...

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AGABANG COMPANY Group name: 24/7 Members: Kristina, Long, Ruzana “Always In The Market!’
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Contents Brief Introduction of Agabang Environment and Current Situation in Russia and China Markets STP in Russia and China Market Analyzing Different Customer Segments 4 1 2 3 Strategies for Different Target Groups 5 6 References 6
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Brief Introduction of AGABANG
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Introduction Company name: AGABANG COMPANY Founded: Country : South Korea ü Product: Kid’s Apparel Vision: “Agabang&Company will hold the world with a heart of mother as a company of the world” Caring & Growing
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www.agabang.com
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Product Development Strategies Old Product New Product Old Market New Market Korea Russia & China
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Global AGABANG
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Strength : Global Brand Recognition No-debt management Weaknesses: No brand recognition in Russia Opportunities : Reform 2006 Russian Consumers appreciate high quality and comparatively low prices of Korean products Threats: Happyland Baby (Korea) Global Brands, & Other Kids mass market clothes (domestic, Chinese etc.) SWOT
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Vs.
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Environment and Current Situation in Russia and China Markets
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Russian Environment Political: Government made reforms tend to increase birth rate in the country Economical: one of the largest crude-oil exporter on the planet, tax incentives for the investors, high investment ratings, growing wages; Russia is going to join WTO soon Social: 71% Russians are willing to spend their income available to buy new clothes while the world’s average is 32% *Nikolai Ostapenko , 2009
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Russia - Birth rate (births/1,000 population) http://www.indexmundi.com/g/g.aspx?c=rs&v=25 Moscow ranked by 2010 projected population as 17th city in the world (13,675,000 people) Saint Petersburg is a second largest city in Russia (4,661,219 people)
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AGABANG Final - 24/7 Group name: Members: Kristina, Long,...

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