Branding - generation. Harmony with diverse subordinate...

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AGABANG COMPANY Group name: 24/7 Members: Kristina, Long, Ruzana “Always In The Market!’
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Introduction Company name: AGABANG COMPANY Founded: Country : South Korea ü Product: Kid’s Apparel Vision: “Agabang&Company will hold the world with a heart of mother as a company of the world” Caring & Growing
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I DENTITY MVVS Slogan Global company for 100 years with toddler business competence. Suggesting best value for family happiness.
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Big 5 Brand Personality As Is To Be
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Colors Honesty Clearness Purity Peace Love Happiness
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D IFFERENTIATION Functional Differentiation Begin as a baby wear and product company in 1979.
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Symbolic Differentiation Sense of inclusiveness, globalization, and a new
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Unformatted text preview: generation. Harmony with diverse subordinate brand. Experiential Differentiation E MOTION BONDING Nostalgia-Product Fun-Dream Warm Love Love the globe. Support family happin ess. Respect for life-encour age childbirth. A URA Story telling Designe r EnJu Hong The first designer brand in the baby clothing world. Hand-made clothingspecial and precious. Customized baby clothing. 5-Sense Hospitality See different colors Touch the materials-most pure cotton. Soft, warm and safe Renewal & Repositioning 1979-1984 1984-1988 1988-2000 2000-2007 2007-...
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This note was uploaded on 11/22/2011 for the course BUS 305 taught by Professor Gerogepeterson during the Fall '10 term at Solano Community College.

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Branding - generation. Harmony with diverse subordinate...

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