Lecture Notes_Chapter 06 BUS508

Lecture Notes_Chapter 06 BUS508 - BUS 508 Lecture Notes...

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Chapter 6 Supply network design Operation in Practice o Michael Dell started in 1984 by cutting out the ‘middle man’ and delivering computers direct to the customer. o Using its direct selling methods, Dell went on to become the number one computer maker. o Most of the reasons for Dell’s success come from the way Dell configures its supply networks. o Dell’s supply network model being adapted to take account of market changes (products now available in stores). Operations Performance Should be Seen as a Whole Supply Chain Issue Benefits of looking at the whole supply chain include: o It helps an understanding of competitiveness. o It helps to identify the significant links in the network. o It helps focus on long-term issues. The Overlap of Activities is Greater in Service Design o In manufacturing operations overlapping the activities of product and process design is beneficial. 1
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Lecture Notes_Chapter 06 BUS508 - BUS 508 Lecture Notes...

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