G-Brief Introduction & Stratedies

G-Brief Introduction & Stratedies - Givenchy (French...

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Givenchy (French pronunciation: [ iv ʒ ɑ̃ i]) is ʃ a French brand of clothing, accessories, perfumes and cosmetics with Parfums Givenchy. The house of Givenchy was founded in 1952 by designer Hubert de Givenchy and is a member of Chambre Syndicale de la Haute Couture et du Pret-a-Porter . It is owned by luxury goods behemoth LVMH and in 1993 achieved a total sales worth of $176 million, making it the second largest apparel division of LVMH after Dior. Under Hubert de Givenchy, 1952-1995 During his reign as the designer of the label bearing his name, Hubert de Givenchy was known for his modern, ladylike styles, which earned him many loyal clients . The most famous patron of the brand was Audrey Hepburn in films such as Sabrina, for which Edith Head claimed the Academy Award, How to Steal a Million and Breakfast at Tiffany's. His other famous patrons include the Guinness, Grimaldi and Kennedy families, who famously wore Givenchy clothes to the funeral of John F. Kennedy. Hubert de Givenchy retired in 1995. (The Fédération française de la couture, du prêt-à-porter des couturiers et des créateurs de mode (English: French Federation of Fashion and of Ready-to-Wear of Couturiers and Fashion Designers) is the French fashion industry governing body. The
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This note was uploaded on 11/22/2011 for the course BUS 401 taught by Professor Terrywilson during the Spring '11 term at Solano Community College.

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G-Brief Introduction & Stratedies - Givenchy (French...

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