L3.2 - JDM (Aug-8)

L3.2 - JDM (Aug-8) - Moral Choices Moral and Financial...

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Psychology C120: Lecture 3.2 — Judgment and Decision Making Moral Choices ! Ultimatum game: Divide $10 among you and partner; partner accepts or declines ! If accepted, you each get the money as allocated ! If denied, neither gets anything ! People often reject unfair offers, even though they lose money ! Suggests value of punishing cheaters exceeds loss of money ! Pushes focus beyond context of one decision 32 Psychology C120: Lecture 3.2 — Judgment and Decision Making Moral and Financial Costs ! Gneezy and Rustichini, 2000 ! Fine imposed to reduce late pickups from daycare ! Effect is to increase # of late pick-ups! ! Explanation: shifts decision-making from moral cost (guilt) to ±nancial cost ! Tenbrunsel and Messick, 2001 — better pollution control in business sim. w/o penalties (pro±t vs. ethics) 33 Psychology C120: Lecture 3.2 — Judgment and Decision Making Mental Bank Accounts ! People spend money differently depending
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This note was uploaded on 11/22/2011 for the course PSYCH 120 taught by Professor Hald during the Summer '09 term at Berkeley.

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L3.2 - JDM (Aug-8) - Moral Choices Moral and Financial...

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