Advertisement Analysis

Advertisement Analysis - Shelby 1 Jessica Shelby Dr. Hadley...

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Shelby 1 Jessica Shelby Dr. Hadley WRA 140 25 January 2010 Advertising Analysis Advertising plays a huge role in the everyday life. It defines what is considered excepted in the American society. Even though people may seem to think they don’t notice these ads, they actually come across them more than they think. Because Americans are greatly influenced by the media, they take what is considered popular and portray it onto themselves to feel excepted. Women are the most used targets when it comes to the advertising industry. Advertisements abuse women by setting the standards too high on looks and by setting the standards too low for their behavior. In the September 2009 addition of Redbook magazine, an ad appeared that shows a woman advertising a bra. The advertisers used a common method of dismemberment. This technique is where only one part of a woman’s body is shown. The viewers get a sense that the product being sold is more important than the actual person. The ad from Redbook does not show the model’s face. The image reveals the woman’s frontal view from her neck to her waistline, while wearing a purple bra. The company, Vassarette, did a fine job capturing the viewer’s attention for their “Real Sexy Gel Lift Bra” (35). The only other text on the page reads “Boosts your CONFIDENCE.
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This note was uploaded on 11/22/2011 for the course EGR 100 taught by Professor Hinds during the Fall '08 term at Michigan State University.

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Advertisement Analysis - Shelby 1 Jessica Shelby Dr. Hadley...

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