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Observational research

Observational research - ,...

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Observational research Because distortion can be a serious limitation of surveys,  observational research  involves directly  observing subjects' reactions, either in a laboratory (called  laboratory observation ) or in a natural  setting (called  naturalistic observation ). Observational research reduces the possibility that  subjects will not give totally honest accounts of the experiences, not take the study seriously, fail to  remember, or feel embarrassed.  Observational research has limitations, however. Subject bias is common, because volunteer  subjects may not be representative of the general public. Individuals who agree to observation and  monitoring may function differently than those who do not. They may also function differently in a  laboratory setting than they do in other settings.
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