Resource mobilization

Resource - Hispanic American African American feminists and psychiatrically disabled For a social movement to succeed leaders must heighten their

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Resource mobilization Resource mobilization  deals with how social movements mobilize resources: political  pull, mass media, personnel, money, and so forth. A particular movement's  effectiveness and success largely depends on how well it uses its resources.  Members of a social movement normally follow a charismatic leader, who mobilizes  people for a cause. Charisma can fade, and many social movements collapse when this  happens. Other movements, such as bureaucratic ones, manage to last, however,  usually because they are highly organized. Norms of behavior develop as people become part of a social movement. The  movement may require its members to dress in special ways, boycott certain products,  pay dues, attend marches or rallies, recruit new members, and use new language.  Concerning the latter, recent social movements have given rise to new terms like 
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Unformatted text preview: Hispanic American, African American, feminists, and psychiatrically disabled . For a social movement to succeed, leaders must heighten their followers' awareness of oppression. To stimulate their social movement in the 1960s and 1970s, feminists convinced women that they were being discriminated against in various arenas, including work, school, and home. Unlike the relative-deprivation theory, the resource-mobilization theory emphasizes the strategic problems faced by social movements. Specifically, any movement designed to stimulate fundamental changes will surely face resistance to its activities. Critics feel the theory does not adequately discuss the issue of how opposition influences the actions and direction of social movements....
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This note was uploaded on 11/21/2011 for the course SOCI 101 taught by Professor Staff during the Fall '09 term at Texas State.

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