{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Resource mobilization

Resource mobilization - Hispanic American African American...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Resource mobilization Resource mobilization  deals with how social movements mobilize resources: political  pull, mass media, personnel, money, and so forth. A particular movement's  effectiveness and success largely depends on how well it uses its resources.  Members of a social movement normally follow a charismatic leader, who mobilizes  people for a cause. Charisma can fade, and many social movements collapse when this  happens. Other movements, such as bureaucratic ones, manage to last, however,  usually because they are highly organized. Norms of behavior develop as people become part of a social movement. The  movement may require its members to dress in special ways, boycott certain products,  pay dues, attend marches or rallies, recruit new members, and use new language.  Concerning the latter, recent social movements have given rise to new terms like 
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Hispanic American, African American, feminists, and psychiatrically disabled . For a social movement to succeed, leaders must heighten their followers' awareness of oppression. To stimulate their social movement in the 1960s and 1970s, feminists convinced women that they were being discriminated against in various arenas, including work, school, and home. Unlike the relative-deprivation theory, the resource-mobilization theory emphasizes the strategic problems faced by social movements. Specifically, any movement designed to stimulate fundamental changes will surely face resistance to its activities. Critics feel the theory does not adequately discuss the issue of how opposition influences the actions and direction of social movements....
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern