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Unformatted text preview: Science and technology Trees are seen in value-rational fashion Trees are food, wood, rubber, quinine and other things Things are seen as a means to ends McDonaldization of Society Principles of fast-food industry dominate more sectors of society Efficiency --allow customers to get full quick--sick to healthy, empty to full Quantification and calculation --evaluate service in numerical factors--college degree in 19 months...
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- Fall '10