Unformatted text preview: continued use of Native Americans as mascots for athletic teams. • In the last 30 years, we have become more aware of the power of the mass media to introduce stereotypes into everyday life. For example, almost all television roles showing leadership feature Whites. Even urban-based programs such as Seinfeld and Friends prospered without any major Black, Hispanic, or Asian American characters. • A 1998 national survey of boys and girls aged 10 to 17 asked “How often do you see your race on television?” The results showed that 71 percent of White children said “very often,” compared with only 42 percent of African Americans, 22 percent of Latinos, and 16 percent of Asian Americans. Generally, the children viewed the White characters as affluent and well educated, whereas they saw the minority characters as “breaking the law or rules,” “being lazy,” and “acting goofy.”...
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This note was uploaded on 11/22/2011 for the course SCIE SYG2000 taught by Professor Bernhardt during the Fall '10 term at Broward College.
- Fall '10