Disney Paper - Jasmine Hill GEO 101C November 13, 2011...

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Jasmine Hill GEO 101C November 13, 2011 Housel Disney’s Influence in China For the majority of young American children, Disney is a household name. It is associated with movies, clothes, stuffed animals, and even vacations. Essentially the brand has reached almost every aspect of the American lifestyle. I have always pictured Disney as an American powerhouse. With such a strong American base, it is astonishing that Disney has grown to be a worldwide phenomenon. Evaluating the success of various Disney product types in China will prove how much the American lifestyle can be seen throughout the world. The Walt Disney Company was founded on October 16, 1923 when Walt and his brother Roy were given the opportunity from a New York distributor to publish Walt’s Alice comedies (“The Walt Disney Company”). It was this exact day that marked the beginning of the creation of a $77.85 billion enterprise (“Yahoo! Finance”). It was not until three years later that the iconic “Mickey Mouse” made his first screen debut (“The Walt Disney Company”). Today the Mickey Mouse ears can be noted as one of the most distinguishable images in the world; comparable to the of the McDonalds’ golden arch. Snow White and the Seven Dwarfs not only kicked off the Disney Princess craze but was also the first animated feature film in the world. In of 1937 it was the highest grossing film of all time which came as a total surprise to the film industry (“The Walt Disney Company”). Nearly two decades later, on July 17, 1955 a 400 acre amusement park called Disneyland was opened in Anaheim, California. The original amusement park was definitely one of a kind, but when the 28,000 acre Walt Disney World was opened in Orlando,
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Florida, a whole new standard had been reached (“The Walt Disney Company”). From this success of the U.S. parks, the company decided to take Walt’s dreams overseas. Tokyo was the first foreign country to receive a Disneyland of their own. Theme parks are now not only located in 5 different countries but cruise lines and various adventure trips have led to vacations all over the world (“The Walt Disney Company”). The waterfall of Disney services such as the Disney Channel, Touchstone Pictures and Disney Sunday Movie followed the success of the theme parks. As of 2010, the Walt Disney Company is composed of six production companies, two musical groups, four theatrical groups, a merchandise line, the infamous Disney store, and four publishing groups (“The Walt Disney Company”). A partnership with ABC and ESPN has
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This note was uploaded on 11/23/2011 for the course GEO 101 taught by Professor Gillen during the Fall '08 term at Miami University.

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Disney Paper - Jasmine Hill GEO 101C November 13, 2011...

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