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FINAL PPT1.0 - Laithwaites Wine Company In South Korea...

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Laithwaites Wine Company In South Korea Angela Angulo Kendrick Daniel Luisa Niebles Elizabeth Pirinis Jackie Yoon Jeong Yang
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Agenda Company Overview Industry Analysis Environment Economic Political/Legal Culture Motivation for Entry Recommendations
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Company Overview Founded in 1969 Wine Distribution Company High Quality Customer Service Business partners Diverse wine assortment
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Company Overview Company Structure Wine advisers Certified by the Wine & Spirit Educational Trust Call centers Corporate sales & Marketing Main customer demographic 50+ Males Wealthy upper class young population (20- 30) Adventurous
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Industry 3.8 percent of Asian-Pacific Wine Market Based on Imports Distribution System
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Market overview
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Environment: Economic The economy is in the process of recovering The real GDP expected to grow by 4% this year.
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