Final Presentation 143am

Final Presentation 143am - Kendrick Daniel Tiffany Lin...

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Kendrick Daniel Tiffany Lin Carin Pinto Elizabeth Pirinis Kevin Szu-Tu
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Good Measure Meals Seeks to Deepen its Presence in the Chronic Disease Segment
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Consider their diet to be very healthy Wish that were more suitable options to eat at work Wish that more prepared diabetic foods were available GMM’s Strength Can Address Opportunity in the Healthcare Market 14%
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Demand within the Diabetic Segment
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Demand within the Diabetic Segment
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Opportunity to Build and Leverage Relationships with Physicians
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Access to Physicians Can be Limited Experiential evidence: Contacted 40 doctors Response rate of 37.5% (15 doctors) 9 out of 15 agreed to be interviewed Anecdotal evidence: Strict “No Solicitation” policy Unpublished contact information Archival evidence: No more freebies Increase regulations on pharmaceutical representatives
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Physicians raised a few concerns regarding GMM’s meal plans Doctor Concerns Explanation
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Physicians provided suggestions for dealing with their concerns Doctor Concerns Doctor Suggestions
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Strengthen Good Measure Meal’s Value Proposition with Cost-Benefit Analysis Benefits Components Detailed comparison of a GMM meal and home prepared meal Nutritional Value (Sodium, Carbohydrates, Calories, Fat content) Cost breakdown Illustrate Social Impact of GMM Purchases Frames value proposition in a way doctors will
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Final Presentation 143am - Kendrick Daniel Tiffany Lin...

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