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GMM 1.1 - ² Brand Recognition Objective • Increase...

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Kendrick Daniel Tiffany Lin Carin Pinto Elizabeth Pirinis Kevin Szu-Tu
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GMM History v $14 million in revenue since 2004 v Mission: produce the highest quality fresh, ready-to-eat meal product available in the market which exceeds customer expectations and meets necessary nutrition requirements for general good health at an affordable price point v 100% of the proceeds to supporting Project Open Hand v Partners: American Diabetes Association, American Heart Association & American Dietetic Association v 10,000 meals per week with over 60 pick up locations in Atlanta, Athens and Savannah v 4 Meals: healthy selection, healthy selection-no seafood, vegetarian and diabetes v Update meals twice a year v Invests more than $10,000 annually to the development of innovative meals v Health Services: Dietitians & Certified Diabetes Educator v Employee Wellness Programs
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Challenges v Steady revenue stream ² Unreliable business from current clientele v Engaging healthcare providers ² Time constraints of physicians ² Competition from Pharmaceutical Representatives
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Unformatted text preview: ² Brand Recognition Objective • Increase clientele in health based segment – Research and define target market – Develop a program to establish partnerships with key healthcare providers and professionals Resources • Limited budget for collateral, promotions and events • Investments in human capital • Research and reports • Interviews Expectation & Timeline Timeline Week 1: Meet with Client; Prepare Project Summary Week 2: Conduct Market Research; Diabetic Research, Primary and Secondary Sources Week 3: Compile Research and Prepare Presentation for Examples and Exemplars Week 4, 5 & 6: Facility Tour and Interviews w/ Staff Members Week 7 : Prepare Presentation for Project Specific Insights Week 8 : Conduct Research and Speak with Healthcare Providers Week 9 : Prepare Tentative Conclusions Presentations Week 10 & 11 : Prepare Final Presentation Primary Expectation: Develop marketing plan to enter Diabetic Healthcare Provider segment-Referral Network-Marketing Material...
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