GMM 1.1

GMM 1.1 - Brand Recognition Objective Increase clientele in...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Kendrick Daniel Tiffany Lin Carin Pinto Elizabeth Pirinis Kevin Szu-Tu
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
GMM History v $14 million in revenue since 2004 v Mission: produce the highest quality fresh, ready-to-eat meal product available in the market which exceeds customer expectations and meets necessary nutrition requirements for general good health at an affordable price point v 100% of the proceeds to supporting Project Open Hand v Partners: American Diabetes Association, American Heart Association & American Dietetic Association v 10,000 meals per week with over 60 pick up locations in Atlanta, Athens and Savannah v 4 Meals: healthy selection, healthy selection-no seafood, vegetarian and diabetes v Update meals twice a year v Invests more than $10,000 annually to the development of innovative meals v Health Services: Dietitians & Certified Diabetes Educator v Employee Wellness Programs
Background image of page 2
Challenges v Steady revenue stream ² Unreliable business from current clientele v Engaging healthcare providers ² Time constraints of physicians ² Competition from Pharmaceutical Representatives
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Brand Recognition Objective Increase clientele in health based segment Research and define target market Develop a program to establish partnerships with key healthcare providers and professionals Resources Limited budget for collateral, promotions and events Investments in human capital Research and reports Interviews Expectation & Timeline Timeline Week 1: Meet with Client; Prepare Project Summary Week 2: Conduct Market Research; Diabetic Research, Primary and Secondary Sources Week 3: Compile Research and Prepare Presentation for Examples and Exemplars Week 4, 5 & 6: Facility Tour and Interviews w/ Staff Members Week 7 : Prepare Presentation for Project Specific Insights Week 8 : Conduct Research and Speak with Healthcare Providers Week 9 : Prepare Tentative Conclusions Presentations Week 10 & 11 : Prepare Final Presentation Primary Expectation: Develop marketing plan to enter Diabetic Healthcare Provider segment-Referral Network-Marketing Material...
View Full Document

This note was uploaded on 11/27/2011 for the course BUS 336 taught by Professor Roberts during the Fall '1 term at Emory.

Page1 / 6

GMM 1.1 - Brand Recognition Objective Increase clientele in...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online