GMM Examples & Exemplars

GMM Examples & Exemplars - Deliverable #2: Examples...

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Kendrick Daniel Tiffany Lin Carin Pinto Elizabeth Pirinis Kevin Szu-Tu Deliverable #2: Examples & Exemplars
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Research Methods
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Source: Mintel -Attitudes and Behaviors - US - August 2010 World Health Organization Diabetic Market
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Key Take Aways Use Functional Language “Maintain Glucose Level” -Glucoburst Create Value Proposition in “Personalized Benefits” “specifically formulated to meet the unique nutritional needs of people with diabetes – Clinically shown to help maintain stable blood glucose levels” Novartis Group Be Aware of Popular Ingredients Fiber, Beta-Carotene, DHA Source: Barton, Innovation in Diabetes Management in Food and Drink Pilcher, Consumer Targeting in Food and Drinks Glucoburst Website Mass Market Glucoburst Upscale Vere Chocolate Diabetic-Oriented Langauge
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About the Organization Provides meals, groceries and nutrition counseling to people living with life- challenging illnesses such as AIDS and cancer. Key Partnership
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This note was uploaded on 11/27/2011 for the course BUS 336 taught by Professor Roberts during the Fall '1 term at Emory.

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GMM Examples & Exemplars - Deliverable #2: Examples...

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