Project Specific Insights v4.0 2

Project Specific Insights v4.0 2 - Pre-diabetic More...

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Kendrick Daniel Tiffany Lin Carin Pinto Elizabeth Pirinis Kevin Szu-Tu Deliverable #2: Examples & Exemplars
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Information Gathering Process
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Customers Satisfied with GMM’s Product
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Lack of Information for Diabetic Customer Base
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Physician concerns : Premium for prepared meals Changing human behavior Validity of Smyrna study Simply a marketing ploy Pros: $$ already spent on food Controlled diet Convenience Cons: Out-of-Pocket expenses Commitment Narrow target market Physicians Want More Convincing Data Physicians’ perspective on prepared meals:
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What Physicians are looking for Health - Economic Analysis Evidence-based results Clearly defined target market Impact on disease Convince health insurance companies Cost-Benefit analysis Randomized trials No cherry-picking Measures prevention effectiveness Primary Prevention - Pre-diabetic - More effective
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Unformatted text preview: Pre-diabetic- More effective Moving Forward Process Adjustments-Develop relationships with new informants at GMM-Understanding limitations of interviews and studies-Creating an concise effective survey for GMM clients-Applying current insights to future interviews (physicians) Application-Balance outside perspectives with GMM perspective-Synthesize understandings from all sources QUESTIONS & ANSWERS Physician interview questions • What is the process like after a patient is diagnosed with a chronic illness? (what referrals are made? how are your referral partners, nutritionists/dieticians chosen?) • What value do you believe your clients would gain from a service similar to GMM? • How do you preferred to be contacted/approached by professionals selling healthcare products?...
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