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USING ANALYTIC TECHNIQUES TO ADD MEANING TO DATAPage | 1Using Analytic Techniques to Add Meaning to DataCapella University MBA-FPX 5008 – Applied Business AnalyticsSection 01 – Assessment 2Dr. Christopher FicheraJune 23, 2020
USING ANALYTIC TECHNIQUES TO ADD MEANING TO DATAPage | 2IntroductionNetflix was founded in 1997 to offer movie rentals over the internet. The company addeda subscription service in 1999, which allowed customers access to unlimited mail-order DVD rentals at a monthly rate. The turning point for Netflix was the introduction of streaming in 2007, which created a platform where members could instantly watch content online. In 2009, the company began partnering with electronic companies to get Netflix added to gaming consoles and smart TVs. The company introduced its original programming in 2013, and by 2016, Netflix was accessible worldwide. [ CITATION But19 \l 1033 ] Netflix is now the world's leading streaming entertainment service, with 183 million paid memberships in over 190 countries. Members enjoy TV series, documentaries, and feature films across a wide variety of genres and languages. Members can watch as much as they want,