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Unformatted text preview: of resources, that is, physical, financial resources which helps in easy co- ordination and, therefore, effective organization. Authority Flows from Top to Bottom Managing Director Marketing Manager Sales/ Media Manager Salesmen According to the above diagram, the Managing Director has got the highest level of authority. This authority is shared by the Marketing Manager who shares his authority with the Sales Manager. From this chain of hierarchy, the official chain of communication becomes clear which is helpful in achievement of results and which provides stability to a concern. This scalar chain of command always flow from top to bottom and it defines the authority positions of different managers at different levels....
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- Fall '09