McClelland’s Theory of Needs    Â&nbsp

McClelland’s Theory of Needs    Â&nbsp

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
McClelland’s Theory of Needs David McClelland and his associates proposed McClelland’s theory of Needs / Achievement Motivation Theory. This theory states that human behaviour is affected by three needs - Need for Power, Achievement and Affiliation. Need for achievement is the urge to excel, to accomplish in relation to a set of standards, to struggle to achieve success.
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Need for power is the desire to influence other individuals behaviour as per your wish. In other words, it is the desire to have control over others and to be influential. Need for affiliation is a need for open and sociable interpersonal relationships. In other words, it is a desire for relationship based on co-operation and mutual understanding....
View Full Document

Ask a homework question - tutors are online