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Reinforcement Theory of Motivation

Reinforcement Theory of Motivation - ignored by Skinner •...

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Reinforcement Theory of Motivation • Reinforcement theory of motivation was proposed by BF Skinner and his associates. • It states that individual’s behaviour is a function of its consequences. • It is based on “law of effect”, i.e, individual’s behaviour with positive consequences tends to be repeated, but individual’s behaviour with negative consequences tends not to be repeated. • Reinforcement theory of motivation overlooks the internal state of individual, i.e., the inner feelings and drives of individuals are
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Unformatted text preview: ignored by Skinner. • This theory focuses totally on what happens to an individual when he takes some action. • Thus, according to Skinner, the external environment of the organization must be designed effectively and positively so as to motivate the employee. • This theory is a strong tool for analyzing controlling mechanism for individual’s behaviour. However, it does not focus on the causes of individual’s behaviour....
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