Unformatted text preview: ignored by Skinner. • This theory focuses totally on what happens to an individual when he takes some action. • Thus, according to Skinner, the external environment of the organization must be designed effectively and positively so as to motivate the employee. • This theory is a strong tool for analyzing controlling mechanism for individual’s behaviour. However, it does not focus on the causes of individual’s behaviour....
View Full Document
- Fall '09
- B. F. Skinner, Experimental analysis of behavior, BF skinner, reinforcement theory