Actual buying process can be understood from products’ perspective

Actual buying process can be understood from products’ perspective

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Actual buying process can be understood from products’ perspective. If the product has less perceived value and cost than business buyer ask for the lowest prices and offer high volume order. Suppliers in turn offer standardize products at low prices. If the product has a high value and low cost business buyer look for additional service or attributes with low price. If the product has high value and cost than the business buyer look for branded product
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Unformatted text preview: with an established reputation. Price is not a constraint for high value products. To which suppliers put forward strategic long term alliance to accommodate technology changes. Buying process consists of following steps - purchase needs, requirement description, product specification, floating intent of purchase, selecting a supplier; confirm delivery modules and timely review of purchase....
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This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.

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