Analyzing Consumer’s Buying Behaviour

Analyzing Consumer’s Buying Behaviour -...

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Analyzing Consumer’s Buying Behaviour The core function of the marketing department is to understand and satisfy consumer need, wants and desire. Consumer behavior captures all the aspect of purchase, utility and disposal of products and services . In groups and organization are considered within the framework of consumer. Failing to understand consumer behavior is the recipe for disaster as some companies have found it the hard way. For example, Wal-Mart launched operations in Latin-America with store design replicating that of US markets. However, Latin America consumer differs to US consumer in every aspect. Wal-Mart suffered consequences and failed to create impact.
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Unformatted text preview: Social, cultural, individual and emotional forces play a big part in defining consumer buying behaviour. Cultural, sub-culture and social class play an important is finalizing consumer behaviour. For example, consumer growing up in US is exposed to individualism, freedom, achievement, choice, etc. On sub-culture level influence of religion, race, geographic location and ethnicity define consumer behaviour. Social class consists of consumer with the same level of income, education, taste, feeling of superiority and inferiority. Over time consumer can move from one social level to another....
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This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.

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