Unformatted text preview: and fighting of competition. • In maturation stage, growth is not explosive as before, there are no further distributors to add and sales start a decline. Here companies attempt to streamline product category, enter new markets and modify product feature as well as attributes. • In saturation stage, it is time for companies to review sustainability of product by conducting the cost benefit analysis and remove products, which are dragging on company’s profitability. Markets in which companies are operating too have similar phases as products. Companies have to analyze positioning and differentiating strategies at various stages of the product and market life cycle ....
View Full Document
- Fall '09
- Marketing, Product life cycle management, important differentiation tool, saturation stage, introduction stage focus