Unformatted text preview: competitors as well point of similarity with product class. Brand which reaches a high level of awareness and enjoys the loyalty from customer develops brand equity. Packaging of the products also forms part of branding strategy. Creating a unique product identity and branding strategy is important in formulating success of the company. Customer’s purchase decision will be based on attractive product and branding strategy....
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This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.
- Fall '09