Companies need - customer and h in increasing productivity....

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Companies need to develop a system where they can monitor as well as audit customer satisfaction system for its robustness and performance. Companies need to develop a habit in looking into customer grievance and resolve them at the earliest. Employees serve as internal customers, and it is very essential they are satisfied with the company. A satisfied and motivated employee is going to carry that attitude in dealing with
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: customer and h in increasing productivity. Customer is the king and service is the name of the game. It is essential for companies to incorporate services purchase or post purchase as an element of the marketing strategy. Todays customer has more options available and will move on to another company for the sake of better service....
View Full Document

This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.

Ask a homework question - tutors are online