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Unformatted text preview: customer and h in increasing productivity. Customer is the king and service is the name of the game. It is essential for companies to incorporate services purchase or post purchase as an element of the marketing strategy. Todays customer has more options available and will move on to another company for the sake of better service....
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This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.
- Fall '09