Conflict Management in Marketing Channels

Conflict Management in Marketing Channels - manage the...

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Conflict Management in Marketing Channels In vertical channel conflicts are between members of same channel. In horizontal channel conflicts are between similar service providers in a different channel. In multi-channel conflict arise when a different channel serves the same market. The first step in conflict resolution is to identify the cause for the conflict. Next step is to
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Unformatted text preview: manage the conflict. This can be done by setting up clear mandate for each member and their role in the overall objective of the company. Further, joint membership, diplomacy and exchange of team members are other ways in resolving conflicts. Companies need to design and manage marketing channels in such a way that they are always able to deliver value to customer....
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