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Unformatted text preview: and attitude. These factors affect consumer at a psychological level and determine her overall buying behavior. Maslows hierarchy, Herzberg Theory and Freud Theory try and explain people different motivational level in undertaking a buying decision. Perception is what consumer understands about a product through their senses. Marketers have to pay attention to consumers perception about a brand rather than true offering of the product....
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This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.
- Fall '09