Unformatted text preview: repurchase. • Companies need to work hard in identifying reasons behind this churning. • Once reasons are identified separate them on the basis of manageable and non-manageable issues and then work hard at eliminating manageable issues. • Companies need to develop policies and measure at retaining customers along with attracting new customers....
View Full Document
This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.
- Fall '09