Customers in the digital age

Customers in the digital age - repurchase • Companies...

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Customers in the digital age Customers in the digital age are much more conscious and aware of their need and wants, making them a difficult lot to please. Companies run marketing campaign highlighting points of similarity and difference with competitor’s products. The art is not at attracting the customer, but it is at retaining the customer and creating long term relation with them. Companies usually suffer from churning effect where customers do not make the
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Unformatted text preview: repurchase. • Companies need to work hard in identifying reasons behind this churning. • Once reasons are identified separate them on the basis of manageable and non-manageable issues and then work hard at eliminating manageable issues. • Companies need to develop policies and measure at retaining customers along with attracting new customers....
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This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.

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