Dealing with threats

Dealing with threats - This direct format consists of...

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Dealing with threats Dealing with threats is one thing but if companies are not able to identify their competition than it can cause serious consequences. In recent years technology and internet have change the way business is conducted. Many companies were caught napping with respect to competition coming from the internet. Retailers like Wal-Mart and Target are facing competition from online retailer Amazon.com. Companies see competition in a direct format.
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Unformatted text preview: This direct format consists of industry structure, number of players, entry-exit barriers, business model and ability to globalize. Market looks at competition in much more holistic manner where different products can satisfy a similar need. For example, for teens fashion can be explained by apparel to a music player, so with limited budget choice can only be one. Market approach increases the number of competitor in a real and abstract manner....
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This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.

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