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Unformatted text preview: gave out instructions which were executed by the middle manager over the workers. In contrast, the new economy has seen the buying power at all time thanks to the digital revolution. Consumers have access to all types information for product and services. Furthermore, standardization has been replaced by more customization with a dramatic increase in terms of product offering. Purchase experience has also changed as well with the introduction of online purchase, which can be done 24 7 with products getting delivered at office or home....
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This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.
- Fall '09