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Unformatted text preview: This sort of differential service creates a bad impression in mind of customer, resulting in abandoning and bad mouthing of the company. There are various ways to deliver superior quality to all customers, but is up-to the company, whether to service just profitable customer. It is general trend in developed economies like USA that services sector is showing highest growth in job creation. Here services include any intangible act from one party to another without any underlying ownership transfer. Services are offered by the airlines, banks, technology firms, armed service, hospital, etc. Basically services can be divided into government backed services, business services, not for profit services and manufacturing services....
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- Fall '09
- Sales, Brand, Strong brand image