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Unformatted text preview: productivity, save cost and increase revenue. Companies are willing to take the procurement process on online for accuracy and speed. Companies exactly know each partners role in influencing or disrupting normal operations. Companies have developed distribution channel and network through which it supplies final product to customers. This distribution channel and network are referred to as the marketing channel. Companies invest time and money in a well functioning marketing channel. The marketing channels are an integral part of marketing and promotional activity of the company....
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- Fall '09