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Developing Effective Communication Program

Developing Effective Communication Program - Developing...

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Developing Effective Communication Program Companies have to put effort in developing an effective communication program. The development of the communication program can be charted into eight steps. 1. The first step is identifying the target audience. The target audiences are the existing customer or the potential new customers. Target audience identification is essential for further development and overall success of the communication program. Once the audience is identified the next part is assessing the present company or brand perception within the target audience. Based on the results from the audience analysis the message should address the requirements. 2. The second step is to set specific objectives for the given communication message. This objective could be to enhance existing image, convey attribute, or encourage a consumer to act. The objective can have a cognitive, affective or behavioral response.
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