Learning comes from experience

Learning comes from experience - Complex buying behaviour...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Learning comes from experience; consumer may respond to stimuli and purchase a product. A favorable purchase will generate positive experience resulting in pleasant learning. Belief is the pre-conceived notion a consumer has towards a brand. It is kind of influence a brand exerts on consumer. For example, there is a strong belief product coming through German engineering are quality products. Companies may take advantage of this belief and route their production through Germany. Companies need to think beyond buying behavior and analyze the actual buying process.
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Complex buying behaviour requires high involvement of buyers, as it is infrequent in nature, expensive, and they are significant differences among the available choice e.g. automobile. Grocery buying is referred to as habitual buying, which requires less involvement as few differences among brands, frequent and inexpensive. Buying process involves purchase need, decision makers, information search, alternatives evaluation, purchase decision and post purchase behavior....
View Full Document

This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.

Ask a homework question - tutors are online