Managing Integrated Marketing Communications

Managing Integrated Marketing Communications - retain...

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Managing Integrated Marketing Communications Companies need to develop strategies to improve brand image and brand awareness. The important aspect of spreading brand awareness and brand image is through communication. Companies need to establish a communication channel to win the new customers and
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Unformatted text preview: retain existing customer. This communication is not restricted just to customer but also stakeholders in the value network. Communication is achieved through advertisement, sales promotion, public relation exercise, direct marketing and interactive marketing....
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