Unformatted text preview: under normal circumstance, they would be resistant. • The marketing concept believes consumer satisfaction, thereby developing and selling products keeping focus solely on customer needs and wants. • The customer philosophy believes in the creation of customized products, where in products is design looking at historical transaction of consumers. • The last philosophy is the societal concept which believes in developing products, which not only generate consumer satisfaction but also take into account well being of society or environment....
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This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.
- Fall '09