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Unformatted text preview: For promotion company may choose standard or may modify as per the local market needs. Pricing is a tricky issue. Therefore, companies can set uniform price across global market or introduce market based price in each market or use cost based approach to set the price. At distribution channel level company have to figure the best way to reach the market. A company entering a global market also has to be aware of cultural, political, legal, and technological factors in respective markets....
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- Fall '09