New Trends in Marketing Channels

New Trends in Marketing Channels - channel two or more...

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New Trends in Marketing Channels Companies are looking forward to innovating business functioning as to stand up to the competition and changing market scenario. This has seen rise different types of marketing channel. In a vertical marketing channel, the traditional producer-wholesaler-retailer becomes one functional unit. This can be achieved through franchise or single ownership. In horizontal marketing
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Unformatted text preview: channel two or more un-related agencies combine to exploit the market opportunities, for example, banks in super markets. In multi-channel marketing systems, companies use different marketing channels to reach different customer base or segment....
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This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.

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