Once the information is collected

Once the information is collected - challenger, market...

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Once the information is collected it has to be analyzed and sent to appropriate decision makers to act upon. As there are cost involved in design and maintaining such system, some companies give out contracts to companies which specialize in intelligence gathering activity. The information from system is helpful in designing marketing strategies. Marketing strategy evolve depending on company position in the market. Market leaders, market
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Unformatted text preview: challenger, market follower and niche players are four types of position strategy companies follow. Dealing with competition is not an easy task and it requires dedicated resources of manpower, system and budget. Any lapse from company would result in decrease of market share and profit....
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This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.

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