Positioning and Differentiating the Market Offering Through Product Life Cycle

Positioning and Differentiating the Market Offering Through Product Life Cycle

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Positioning and Differentiating the Market Offering Through Product Life Cycle A market place has many segments out of which companies have to make a choice in which to operate. And within the market segment companies need to decide its offering and image. This process of identifying and build the brand image within a segment as to occupy presence in consumer mind is called positioning. Positioning is all about consumers rather than the product, the challenge is to develop a positive perception in consumer mind. Positioning is done based
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Unformatted text preview: on an idea the product promotes, too many ideas will confuse the customer. Companies need to decide which idea to promote to be ahead of competition. Positioning should offer clarity to customer about what product is all about. For example, a competitor has similar positioning ideas, than the company is better positioning product where it enjoys a competitive advantage. Now, it is up to the marketing plan to create programs which highlight this positioning idea....
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This note was uploaded on 11/26/2011 for the course MARKETING mg 103 taught by Professor - during the Fall '09 term at Montgomery.

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